Making the mission
mean something.
Social media storytelling for Scouting America, connecting outdoor experiences, family moments, humor, and values with the audiences who care about them.

I'm Stephen McKellar. I bring together thoughtful strategy, creative thinking, and hands-on execution to make marketing work.
STEPHEN MCKELLAR / MARKETING & CREATIVEA selection of campaigns, communications, and creative projects across nonprofit and mission-driven organizations.
Social media storytelling for Scouting America, connecting outdoor experiences, family moments, humor, and values with the audiences who care about them.


One message, adapted across social creative, postcards, rack cards, and bookmarks to help families discover local Scouting opportunities.
Visit campaign ↗
Creative and marketing work spanning promotional materials, fundraising resources, web pages, and integrated email communications.
Explore a web project ↗The FIT Fundraising Giving Guide brings educational articles, grant-writing guidance, webinars, and service resources into one cohesive email experience.
View the live email ↗
Different stories.
One mission.
Content created for different audiences and purposes—from nostalgia and humor to practical education and authentic experiences.
Made to
be seen.
Selected print and editorial designs, including brochures, campaigns, and publication layouts.
Big-picture thinking.
Not afraid to roll up my sleeves.
I'm a Tampa Bay-based marketing professional, husband, and proud father of two. Outside of work, most of my time is spent with my family, and I've learned that some of the best moments come from the simplest things.
Professionally, I've always enjoyed being someone who can see the big picture while still getting into the details. I love coming up with ideas, figuring out how to make them happen, and being involved in the creative process from start to finish.
My experience has taken me through digital marketing, social media, website development, graphic design, photography, and video production. I've worked with organizations of all sizes, but what I enjoy most is helping people tell their stories in ways that actually connect.
I'm always looking for opportunities to learn something new, work with good people, and create something worth being proud of.
Download my résumé ↓Get in touch ↗
Have something
good in mind?
Whether you're building a team or looking for a creative partner, I'd love to hear what you're working on.
Start a conversation ↗Or connect on LinkedIn ↗